Considering a customer loyalty program for your business? We think that’s a great idea!
If you’re not sure where to start, or what options you might have, here are a few ideas that we think your customers will love:
The Point System (or repeat business system)
If you’re selling a consumable product, or a service that is based on a monthly (or other renewable) subscription, a point system is a great option.
Refer your friends/Affiliate program
Don’t underestimate the value in affiliate programs! If your customers are loving your services, chances are their friends will love them too. We know that people are often likely to make a purchase based on a recommendation from a friend, so make it easy for your customers to benefit.
Thanks for the Feedback
We often see this one from retailers. Check the bottom of your receipt, there may be a web address for a survey. This is a great way to incentivize customer feedback.
Reinforce your company values
If your business is passionate about the environment, animal welfare, poverty, etc. offer a donation as a customer “reward.” Chances are, they do business with your company because they share your values.
Whichever option you choose be sure that you don’t just set it and forget it. Share and remind your customers of the program often. Also be sure to revisit and update your program as trends change.