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What is the role of IVR in outbound marketing campaigns?

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What is the role of IVR in outbound marketing campaigns?

IVR can be used in outbound marketing campaigns to place automated calls to customers for tasks like surveys, appointment reminders, or sales promotions. IVR can also route calls to live agents for follow-up, depending on the customer’s response.

What is the role of IVR in outbound marketing campaigns? faq - Select Call Centre

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