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What is Call Tracking Software?

Frequently Asked Questions

What is Call Tracking Software?

Call tracking software is a digital tool that enables businesses to monitor and analyze their phone call sources. This technology assigns unique phone numbers to different marketing campaigns or channels, allowing companies to track which campaigns generate calls. The software records detailed information about each call, including the caller’s phone number, call duration, call outcome, and sometimes even the conversation (with consent). Advanced call-tracking software integrates with other marketing tools and analytics platforms, offering a holistic view of marketing performance across both online and offline channels. Features often include keyword tracking, caller location data, call scoring, and real-time analytics. This software is essential for businesses looking to optimize their marketing strategies, improve customer service, and increase ROI by making data-driven decisions based on call analytics.

What is Call Tracking Software?

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