Skip to content

What is Call Tracking?

Frequently Asked Questions

What is Call Tracking?

Call tracking is a methodology used by businesses to identify how callers found their company. This technique involves assigning unique phone numbers to marketing campaigns or advertising channels. By doing so, a company can trace the call’s origin back to specific ads, web pages, or search keywords. Call tracking is an invaluable tool for businesses as it provides insights into which marketing efforts are driving customer engagement. This enables companies to optimize their advertising spend by focusing on the channels that generate the most leads.

Additionally, call tracking can offer valuable data on caller demographics, peak calling times, and customer behaviour. This information helps refine marketing strategies, improve customer service, and enhance the overall customer experience. Call tracking bridges the gap between online and offline marketing channels, providing a comprehensive view of customer engagement and the effectiveness of various marketing initiatives.

What is Call Tracking?

Try Our Call Centre Services Free

What better way to see if we’re a good fit than trying our call answering service for free?